For the arrival of the racing-inspired MINI John Cooper Works Sub-brand with an automatic gearbox for the first time in the region, we made an interactive and innovative experience that reflected the racing heritage and the go-kart feeling that John Cooper works is known for.
Players competed against each other in real-time and our game logged their lap times on their Facebook page. The game experience was played and broadcast live on a large LED screen for an unforgettable experience. The ranking was displayed on the large screen between rounds. Winners had a chance of winning a weekend test drive of the fastest road MINI ever produced, the MINI John Cooper Works GP!