A Michelin worldwide campaign was launched in 2013, with its main character (Bib) helping drivers avoid road hazards in their daily routine, replacing regular tyres with Michelin ones.
The same concept was brought to the digital platform, giving life to the Tyre Hero game, where the player has a chance to become Bib and help the clumsy driver to avoid the obstacles during the 5 stages of the game, finding his way: rain (puddles), sandstorm (poor visibility), heat (melting tyres), fog (poor visibility) and city streets (potholes).
Check out below the gameplay video and the screens of the game.
