Toblerone – Lost in toblerone triangle
Animation & Actionscript Development for hp.
When we noticed how many people post about Toblerone on Twitter, we asked, ëWhy not use these experiences in our advertising?í These were people describing their Toblerone experiences in real-time. What better way to support the ëLost in the Toblerone Triangleí positioning? The banner features words commonly used to describe the experience. Users can interact by selecting different words and reading the tweets. They can even tweet about Toblerlone themselves, and see it in the banner! User-generated content that shares the Toblerone taste experiences of the world.
LaunchAwards
DUBAI LYNX 2010 – GOLD