IKEA – Resize-A-Room
Interactive Media Development for IKEA.
Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space. With a click-through rate of about 3.4%, these banners received high interaction.
Awards
CANNES LIONS – BRONZE
DUBAI LYNX – GOLD
THE LOERIES – SILVER
ADS OF THE WORLD – GOLD